The MAX10 program is the culmination of life efforts by program creator and founder Travis Richardson. MAX10 was created to inspire others to achieve their goals through a combined approach of fitness, nutrition, inspiration and accountability.
Travis Richardson was born and raised in Iowa where he developed a passion for excellence and martial arts at a young age. His journey would start as a young boy. At only 10 years old Travis stepped into his first Tae kwon do class. He was so shy that he was afraid to take off his shoes in order to practice in the Dojo. It did not take long for him to realize his potential and by 11 he had won his first national tournament. Travis’ father would drive him 2-3 times a week, on a 4 hour round trip to ensure he received the best training. Travis was so successful at a young age that at 15 Travis won his first national Tae kwon do tournament as a black belt, and took his place as a lightweight representative on the U.S. Junior National tae kwon do team. There he took second in the competition after a close battle with the top Korean athlete at the time. After returning from Korea Travis took silver in his second international tournament in Colorado Springs. By this time Travis was a six time national champion and it did not take long for someone to notice his talent. When Travis turned 19 Juan Moreno, former Olympic medalist, invited him to train as an Olympic hopeful at the Olympic Training Center in Colorado Springs. At the training center, Travis trained 6-8 hours a day, received the world’s best in strength training and tae kwon do training, and raised his athletic performance to new heights.
After months at the training center, Travis returned to Iowa to focus on higher education and a collegiate degree. Travis began a period of intense study with focus on electronics and computer science. He earned an Associates of Applied Science in Electronics Engineering Technology from Kirkwood Community College, and a Bachelors of Science in Computer Science from the University of Northern Iowa. Travis earned highest honors and was granted Summa Cum Laude status upon his graduation from UNI. Travis learned persistence and dedication while navigating the rough waters of being a young parent at the age of 20.
During this time, Travis continued in his quest for excellence as a martial artist. He trained in Kickboxing with top coach Russ O’Connell at United Sport and Athlete in Waterloo, Iowa. He then went on to win the first ever light-middle weight International Kickboxing Federation (IKF) Iowa State Championship. Travis realized, even at a young age, that although he felt passion for the martial arts, he also felt purpose in healing others. Travis Richardson’s story of a fight for excellence is an inspiration to strive for the greatness of our own potential and to give selflessly to others.
Travis created MAX10 out of his strong desire to see change in the world. As a software engineer Travis felt pinned down, restless and agitated, like so many of us working in the corporate world. He decided to work toward self employment, where he could combine various healing elements, in order to support others. His goal was to combine massage therapy, healing with herbs and nutrients, and counseling to create a new style of helper for a world desperately in need of healing. Travis chose to check massage therapy off the list first and achieved his License in Massage Therapy by the Iowa Board of Professional Licensure in 2008. Next, Travis decided to pursue a phD in Counseling Psychology from the University of Iowa. His initial attempts to gain yet more education were rewarding, but the thought of more debt and time until he could affect change saw these attempts as fruitless. His agitation became stronger. Travis volunteered on the Crisis Line, received Hospice training, and even lent his software engineering skills to a research scientist in cognitive psychology at the University of Iowa. But this still left Travis unfulfilled. Looking for a quicker path toward helping others, and one with less debt and a more compassionate base, he switched gears and entered the Master’s of Social Work program at the University of Iowa. Travis became restless again and halfway through the program, came to a sudden realization: Being a helper in the world does not require a degree, it requires giving what you can with what you have. He decided to quit Social Work and immediately set to the task of integrating the skills he accumulated through his experiences in Tae Kwon Do, Kickboxing, Psychology, Social Work, natural health, and massage therapy, to develop the MAX10 program. The influences of each of these can be felt in MAX10, and experienced tangibly.
Travis has a deep desire to use his experience to help others better their lives through nutrition, exercise and a connection to community. Travis worked tirelessly employing all his tools from his expansive understanding of nutrition and the martial art arts in order to create today what is the MAX10 program. What started out as only five members borrowing space from a small kung-fu school has now touched hundreds of past and present members.
Travis’ story now continue sthrough MAX10. His hope is to inspire courage and excellence in others by sharing their stories and modeling the way. You are welcomed with open arms to share with others in the pursuit of your goals in MAX10!