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History

Our Story
The MAX10 program is the culmination of life efforts by program
creator and founder Travis Richardson, and Co-Owner Travis Lee.  MAX10
was created by to inspire others to achieve their goals by following
their core values.  Below is the story of significant life events that
brought the two owners together and led to creation of the MAX10
program.
Travis Richardson was born and raised in Iowa where he developed a
passion for excellence and martial arts at a young age.  His journey
would start as a young boy.  At only 10 years old Travis stepped into
his first Tae kwon do class.  He was so shy that he was afraid to take
off his shoes in order to practice in the Dojo.  It did not take long
for him to realize his potential and by 11 he had won his first
national tournament. Travis’ father would drive him 2-3 times a week,
on a 4 hour round trip to ensure he received the best training. Travis
was so successful at a young age that at 15 Travis won his first
national Tae kwon do tournament as a black belt, and took his place as
a lightweight representative on the U.S. Junior National tae kwon do
team.  There he took second in the competition after a close battle
with the top Korean athlete at the time.  After returning from Korea
Travis took silver in his second international tournament in Colorado
Springs.  By this time Travis was a six time national champion and it
did not take long for someone to notice his talent.  When Travis
turned 19 Juan Moreno, former Olympic medalist, invited him to train
as an Olympic hopeful at the Olympic Training Center in Colorado
Springs.  At the training center, Travis trained 6-8 hours a day,
received the world’s best in strength training and tae kwon do
training, and raised his athletic performance to new heights.
After months at the training center, Travis returned to Iowa to focus
on higher education and a collegiate degree.  Travis began a period of
intense study with focus on electronics and computer science.  He
earned an Associates of Applied Science in Electronics Engineering
Technology from Kirkwood Community College, and a Bachelors of Science
in Computer Science from the University of Northern Iowa.  Travis
earned highest honors and was granted Summa Cum Laude status upon his
graduation from UNI.  Travis learned persistence and dedication while
navigating the rough waters of being a young parent at the age of 20.
During this time, Travis continued in his quest for excellence as a
martial artist.  He trained in Kickboxing with top coach Russ
O’Connell at United Sport and Athlete in Waterloo, Iowa.  He then went
on to win the first ever light-middle weight International Kickboxing
Federation (IKF) Iowa State Championship. Travis realized, even at a
young age, that although he felt passion for the martial arts, he also
felt purpose in healing others.  Travis Richardson’s story of a fight
for excellence is an inspiration to strive for the greatness of our
own potential and to give selflessly to others.
Travis created MAX10 out of his strong desire to see change in the
world.   As a software engineer Travis felt pinned down, restless and
agitated, like so many of us working in the corporate world.  He
decided to work toward self employment, where he could combine various
healing elements, in order to support others.  His goal was to combine
massage therapy, healing with herbs and nutrients, and counseling to
create a new style of helper for a world desperately in need of
healing.  Travis chose to check massage therapy off the list first and
achieved his License in Massage Therapy by the Iowa Board of
Professional Licensure in 2008.   Next, Travis decided to pursue a phD
in Counseling Psychology from the University of Iowa.  His initial
attempts to gain yet more education were rewarding, but the thought of
more debt and time until he could affect change saw these attempts as
fruitless.  His agitation became stronger.  Travis volunteered on the
Crisis Line, received Hospice training, and even lent his software
engineering skills to a research scientist in cognitive psychology at
the University of Iowa.  But this still left Travis unfulfilled.
Looking for a quicker path toward helping others, and one with less
debt and a more compassionate base, he switched gears and entered the
Master’s of Social Work program at the University of Iowa.  Travis
became restless again and halfway through the program, came to a
sudden realization: Being a helper in the world does not require a
degree, it requires giving what you can with what you have.  He
decided to quit Social Work and immediately set to the task of
integrating the skills he accumulated through his experiences in Tae
Kwon Do, Kickboxing, Psychology, Social Work, natural health, and
massage therapy, to develop the MAX10 program.  The influences of each
of these can be felt in MAX10, and experienced tangibly.
Travis Lee was raised in Iowa as well.  His father worked for an ad
agency and his mother ran a small hobby farm a ranch where they lived.
Travis was outgoing as a child and loved to explore the creeks and
forests around where he lived.  As a young child he dreamed of
traveling and was inspired by Kung-fu movies.  He began studying
Kung-fu from a local martial arts teacher and enjoyed traveling to
Chicago’s China Town where he would explore the small hidden shops and
markets.  When Travis was 13 his father was laid off from his job and
the family lost their
home.  For the next several years Travis’ family struggled.  At times
the family would have to sneak into the offices his father could find
work in at night for shelter.  When Travis was 14 his mother gave him
a novel about a Taoist priest who practiced martial arts and lived on
a mountain in China.  Travis worked full time through high school to
help support the family and at the same time studied Chinese at a
community college.  Despite little financial resources Travis was
insistent he would somehow get to China in order to study the martial
arts and climb the mountain he had read about.  When Travis turned 18
his interest in a trip to China was highlighted in a local news paper.
A reader was touched by Travis’ ambitions and shortly after Travis
graduated from high school arranged to sponsor Travis’ trip to China.
Travis thrilled with the opportunity to explore purchased a one-way
ticket.  On his first trip on a plane he landed in the middle of the
night alone in China.  Travis lived in China for the next year where
he studied martial arts and mustered the courage to climb the mountain
he read about as a child.  Atop the mountain he felt he had rose to
the occasion of his greatest challenge but once he retendered home to
America a greater challenge awaited.  After returning Travis fell ill
and was diagnosed with Hodgkin’s Lymphoma, a cancer of the lymphatic
system.  Travis in no better situation financially got a job and
worked full time throughout the chemotherapy.  He went on to defeat
the cancer that tried to take his life all the while practicing
martial arts.  Within two months after finishing the treatment he
placed in a national Tai-Chi completion in Orlando, Florida.  Travis
developed a passion for leadership and has spent six years in a
leadership role studying the works of Ken Blanchard, Steven Covey and
Dale Carnegie. His story teaches that sometimes you choose the
challenge and sometimes the challenge chooses you, but if you face
your life’s challenges with courage you cannot lose.
In 2004 the two Travis’ first crossed paths in a Taekwondo class where
they trained together and both related closely.  They both shared a
passion in the martial arts but also a love for teaching and helping
others.  Years later in 2008 Travis Lee was teaching Kung-fu out of a
small room on the second floor of a gymnastics school.  Travis
Richardson visited the school and expressed that he wanted to help
others in order to “change the world.”  They both agreed that together
they would create a program that would use their experience to help
others better their lives through nutrition, exercise and a connection
to community.  Travis Richardson worked tirelessly employing all his
tools from his expansive understanding of nutrition and the martial
art arts in order to create today what is the MAX10 program.  What
started out as two passionate martial artists teaching the first
classes with only five members in a little kung-fu school has now
touched hundreds of past and present members.
Travis and Travis’ stories now continue thru MAX10.  Their hope is to
inspire courage and excellence in others by sharing their stories and
modeling the way.  You are welcomed with open arms to share with
others in the pursuit of your goals in MAX10!

Our Story

The MAX10 program is the culmination of life efforts by program creator and founder Travis Richardson.  MAX10 was created to inspire others to achieve their goals through a combined approach of fitness, nutrition, inspiration and  accountability.  

Travis Richardson was born and raised in Iowa where he developed a passion for excellence and martial arts at a young age.  His journey would start as a young boy.  At only 10 years old Travis stepped into his first Tae kwon do class.  He was so shy that he was afraid to take off his shoes in order to practice in the Dojo.  It did not take long for him to realize his potential and by 11 he had won his first national tournament. Travis’ father would drive him 2-3 times a week, on a 4 hour round trip to ensure he received the best training. Travis was so successful at a young age that at 15 Travis won his first national Tae kwon do tournament as a black belt, and took his place as a lightweight representative on the U.S. Junior National tae kwon do team.  There he took second in the competition after a close battle with the top Korean athlete at the time.  After returning from Korea Travis took silver in his second international tournament in Colorado Springs.  By this time Travis was a six time national champion and it did not take long for someone to notice his talent.  When Travis turned 19 Juan Moreno, former Olympic medalist, invited him to train as an Olympic hopeful at the Olympic Training Center in Colorado Springs.  At the training center, Travis trained 6-8 hours a day, received the world’s best in strength training and tae kwon do training, and raised his athletic performance to new heights.

After months at the training center, Travis returned to Iowa to focus on higher education and a collegiate degree.  Travis began a period of intense study with focus on electronics and computer science.  He earned an Associates of Applied Science in Electronics Engineering Technology from Kirkwood Community College, and a Bachelors of Science in Computer Science from the University of Northern Iowa.  Travis earned highest honors and was granted Summa Cum Laude status upon his graduation from UNI.  Travis learned persistence and dedication while navigating the rough waters of being a young parent at the age of 20.

During this time, Travis continued in his quest for excellence as a martial artist.  He trained in Kickboxing with top coach Russ O’Connell at United Sport and Athlete in Waterloo, Iowa.  He then went on to win the first ever light-middle weight International Kickboxing Federation (IKF) Iowa State Championship. Travis realized, even at a young age, that although he felt passion for the martial arts, he also felt purpose in healing others.  Travis Richardson’s story of a fight for excellence is an inspiration to strive for the greatness of our own potential and to give selflessly to others.

Travis created MAX10 out of his strong desire to see change in the world.   As a software engineer Travis felt pinned down, restless and agitated, like so many of us working in the corporate world.  He decided to work toward self employment, where he could combine various healing elements, in order to support others.  His goal was to combine massage therapy, healing with herbs and nutrients, and counseling to create a new style of helper for a world desperately in need of healing.  Travis chose to check massage therapy off the list first and achieved his License in Massage Therapy by the Iowa Board of Professional Licensure in 2008.   Next, Travis decided to pursue a phD in Counseling Psychology from the University of Iowa.  His initial attempts to gain yet more education were rewarding, but the thought of more debt and time until he could affect change saw these attempts as fruitless.  His agitation became stronger.  Travis volunteered on the Crisis Line, received Hospice training, and even lent his software engineering skills to a research scientist in cognitive psychology at the University of Iowa.  But this still left Travis unfulfilled. Looking for a quicker path toward helping others, and one with less debt and a more compassionate base, he switched gears and entered the Master’s of Social Work program at the University of Iowa.  Travis became restless again and halfway through the program, came to a sudden realization: Being a helper in the world does not require a degree, it requires giving what you can with what you have.  He decided to quit Social Work and immediately set to the task of integrating the skills he accumulated through his experiences in Tae Kwon Do, Kickboxing, Psychology, Social Work, natural health, and massage therapy, to develop the MAX10 program.  The influences of each of these can be felt in MAX10, and experienced tangibly.

 Travis has a deep desire to use his experience to help others better their lives through nutrition, exercise and a connection to community.  Travis worked tirelessly employing all his tools from his expansive understanding of nutrition and the martial art arts in order to create today what is the MAX10 program.  What started out as only five members borrowing space from a small kung-fu school has now touched hundreds of past and present members.

Travis’ story now continue sthrough MAX10.  His hope is to inspire courage and excellence in others by sharing their stories and modeling the way.  You are welcomed with open arms to share with others in the pursuit of your goals in MAX10!